Thursday, April 12, 2007

How Many Text Messages are Sent in the Philippines Daily?

If we’re to believe PLDT President and CEO Napoleon L. Nazareno, Smart handles at least 800 million texts daily. That’s over 9,000 texts per second! A realistic figure?

As of 2006, there are 90 million people living in the Philippines. Let’s assume that only one out of three Filipinos own a cellphone. That’s only 5 million more than Smart’s advertised 25 million subscriber base.

It would take 27 texts per person to reach 800 million a day—very possible in a country where most people would rather text than call. Not to mention that this doesn’t take into account the millions of Filipinos working abroad, who rely on SMS to stay in touch with loved ones back home.

And Smart Communications Inc. isn’t the only service provider in the Philippines, you also have Globe Telecom and Sun Cellular.

It’s reasonable to presume that their subscribers account for at least 400 million more texts. Especially since Sun made a name for itself by offering unlimited usage at flat rates.

So, could it be that local cellular networks handle over 1.2 billion texts daily? The 30 million would have to text 40 times a day for this figure to be a reality. But again, in text-crazy Philippines, such a figure is reasonable.

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