Monday, April 16, 2007

Philippine TV Gone Astray


The problem with most news organizations in the Philippines (and probably everywhere) is that they are owned by corporations and as such, they are constrained by commercial considerations in their operations and time slots.

This year being an election year, news organizations will play a big role in the way people will vote. Afterall, the news is the people’s primary source of information with regards to candidates and platforms. It is therefore important that news organizations present what the voters need. It is their duty, if you ask me.

Unfortunately, most of them are governed by the avarice of profits, hence they are constrained by ratings and ads.

Take for example ABS-CBN’s Forum 2007. It aims to expose senatorial candidates and their ideas to the voting public. However, it is shown on ANC, which is on cable TV, thus the number of people who can watch is limited. It is shown on Channel 2, but at 4AM, who’s going to watch it?

GMA7, on the other hand, has The Philippine Agenda. Instead of dealing with candidates, the show instead focuses on issues that affects the country. It is shown on Channel 7 on Sundays, 7PM. By limiting the show on issues, the producers hope ” to raise viewers’ level of concern and awareness on the country’s recurring problems so that, in turn, they can make sound choices come election day”.

What the people need to know is where do candidates stand on these issues. I’m afraid the GMA show will not address the question at all.

ABS-CBN is unwilling to sacrifice its primetime slots because it is trying to catch up with GMA7, while GMA7 has decided to present something half-useful. The TV news organizations somehow fail to fulfill their functions as conduits of needed information.

I hope radio, online, and print media fare better. But among these, TV is the most potent, and yet most impotent.

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